Consumer Real Estate

21 May 2011

consumer real estate

Questions to ask real Estate Agents when buying or selling regarding teams

This is becoming a more and more and more important question as time goes on in the Real Estate industry.  Yet it is funny how this one topic get agents riled up and is one that consumers think that they have to ask or make an issue of when put in the light of how every other industry in North America works. 

In no other industry in business, especially one that deals with such a large transaction and de> th one of the largest assets that most consumers will ever own, does the question of team vs. individual come up. 

During the course of the normal consumers day, they encounter team after team after team and never stop to ask to think about what it would be like if one individual tried to do the job of all of the people involved in the events of the day.

Think about the consumers journey through the morning at the local Starbucks or coffee shop.  One person gets the breakfast sandwich or croissant, another takes the order and collects the payment while a third person or pair of partners prepare the actual order.  The same is true at every fast food establishment, the grocery story, a sit down restaurant.  We could go on and on but you get the point.

Yet this some consumer will go online and see a property that catches =”index_e and call the number and ask to see the property, without giving any thought as to whether or not the Real Estate Agent on the other end of the phone is working as an individual agent or as part of an official team.

Let’s take a moment to understand the differences in the 3 types of “organizations” that real estate agents work under when serving, or in some cases, disserving the consumers.

- The individual agent. This sole reactionary is responsible for everything involved in a real estate transaction.  For a home buyer, they are the lone point of contact for showing a home, and heaven forbid if they want to take a day off, because you as the consumer will be let out in the cold, with no one to show you the home that just came on the market.  This causes the consumer to scramble to find another agent, which may or not understand exactly what the consumer is looking for and may already be contract bound to represent the best interest of another party and not the purchaser.  Try walking into Starbucks, and have no one behind the counter and have to run next door to the cleaners or Best Buy to get someone to make your triple Grande frappe rticlesb Or worse yet, you are expected to make your own and then you still have to pay the premium price, which in this case is known as a commission.  Doesn’t make sense does it.

- The pseudo team or the backup agent.  This is better than nothing.  In this case, th y, individual agent that is working with you lets you know that they are going out of town for the weekend and gets an agent to “fill in” for them while they are out.  This leaves the consumer feeling uneasy about the situation and sometimes taken aback and surprised.  These arrangement do occasionally work, when the individual agent takes the added time to debrief the backup agent on the entire customer service plan and expectations and then also prepares and discloses the plan to the consumers.  This sometimes falls by the wayside because the individual agent is so busy keeping multiple plates spinning like the circus act, all the while planning and prepping for a weekend away. Worse yet is the unplanned time away for the individual agent. Consumers can also find themselves in the middle of a compensation dispute between the main agent and the backup agent because there was not a clear understanding and agreement between the agents and this spill over to the treatment of the potential buyers.

- The real estate team.  Like the Starbucks listed before, members of the team, both licensed real estate agent and unlicensed assistants have a role to play in the service to the consumer and have a backup plan for all of the positions.  Because of this plan they have the ability to work with more buyers and sellers on a consistent basis, allowing them to be more in touch with the actual, current market condition and trends.px;displnsation issues are worked out prior to the consumer ever contacting the team and the consumer gets the benefit of working with the entire team for the same price that they would pay for working with a lone, individual agent.  Most teams have processes and procedures in place to handle most of the situationscom/finame up in a real estate transaction, especially on the selling side where marketing and now, online marketing are such keys to getting the homes sold.

So next time you consider buying or selling a home, stop and think about the service that you are getting and the level of service that you deserve and will be paying for and they tie that back to the way the service is being attempted by an individual or delivered by a established, experienced team.

About the Author

Robert Earl is a licensed real estate agent in Virginia and Florida.  He is the founder of a real estate team in the Northern Virginia and Sarasota Florida Real Estate markets.  One of the target markets that is served is the Reston VA Real Estate area.


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